A Pepper for Your Thoughts? is expected to ship in mid-December.
 
"This book is many things: A culinary adventure story. A cautionary tale of entrepreneurial innocence. An inspirational memoir with a soundtrack of recipes. If you’ve ever contemplated a life in the food business, Howard will sober you up even as he’s opening another bottle of go-for-it. It’s a fun, appetizing, and thoroughly unique read." -- Tony Gilroy, director and screenwriter of the Bourne movies, Michael Clayton, and Andor
 
Howard Lev's rollicking tale of failure and -- ultimately -- success is a "how-not-to" business book filled with good humor, wild tales, and an unhealthy obsession with the Cleveland Indians. 
 
Lev's fledgling gourmet foods business takes him on a rollercoaster ride for the ages. Despite being thrown out of his seat again and again, Lev keeps strapping back in and learning from his mistakes. Through a little bit of magic and a lot of support from his friends, he perseveres and eventually weds his Midwest mom's family recipe to the ghost peppers of Yakima Valley. The result: Mama Lil's Peppers. 
 
Mouthwatering recipes and color photos are sprinkled throughout this handsome hardcover book, making it a keepsake, a cookbook, and a hilarious read.