On the vernacular of typography
Curing Japan's America Addiction | Design | The digital shiftWhile reading an article on the design process for FF Meta Serif, I came across this passage which struck me as particularly hilarious. If you can understand this, you probably know too much about typography for your own good.
Kris was more inclined to turn Meta Serif into a slab – a pretty literal take – basically Meta with ever so slightly trapezoidal serifs tacked on. Christian’s sketch took it firmly into Antiqua territory (‘Antiqua’ being the common German name for serif faces, as opposed to ‘Grotesk’ which means sans serif) by increasing the contrast and adding bracketed serifs. Christian tried to keep as many of the salient features intact as he could, yet his design was definite departure from Meta. The slab was closer to what Erik and Christian had discussed in the past, but Christian’s grand plan (and the underlying reason why he thought Meta Serif should be an Antiqua) was to draw Unit Slab as well, and let that one be a real Egyptian. That way they would end up with a serif and slab that could be used together and be compatible with both FF Meta and FF Unit.
Craig Mod >> June 03, 2008
Comments
Post a comment
Subscribe to Adventures in Publishing
Our Books
Our Other Projects
Hosting By

We've been hosting with ICD for over 3 years now with no hiccups. Super reliable, cheap and excellent tech support.
Categories
Art Space Tokyo
Curing Japan's America Addiction
Do You Know, the book
Goodbye Madame Butterfly
Kuhaku, the book
Last of the Red Hot Poppas
Book fairs
Bookstores
Business
Buzztracking
Circular file
Coffee Mondays
Copyright issues
Design
English usage
Hitotoki
Japan Infusion
Japan market
Life in Japan
Life in the US
Marketing
Media issues
Midwifery
Music Fridays
Noteworthy Publishers
Online publishing
Paper art
Readings
Reviews
Small press watch
The digital shift
The industry
The lit world
Things literary and otherwise
Working with printers
Writing
Curing Japan's America Addiction
Do You Know, the book
Goodbye Madame Butterfly
Kuhaku, the book
Last of the Red Hot Poppas
Book fairs
Bookstores
Business
Buzztracking
Circular file
Coffee Mondays
Copyright issues
Design
English usage
Hitotoki
Japan Infusion
Japan market
Life in Japan
Life in the US
Marketing
Media issues
Midwifery
Music Fridays
Noteworthy Publishers
Online publishing
Paper art
Readings
Reviews
Small press watch
The digital shift
The industry
The lit world
Things literary and otherwise
Working with printers
Writing
Recent Entries
Summer fun with Chin Music
On the vernacular of typography
Covering the Tokyo art world
Borders' Magic Shelf
The gray lady glances in our general direction
Things literary and otherwise XI
Too many books, not enough newshole
Bookhitch newsletter my new must-read
Kelts doubles up on Murakamis
A man for all media
Art Space gives Guardian the lowdown
Sleep and productivity
New York Art Beat!
Art and neighborhoods
Art Space Tokyo Tokyo launch party TONIGHT!
On the vernacular of typography
Covering the Tokyo art world
Borders' Magic Shelf
The gray lady glances in our general direction
Things literary and otherwise XI
Too many books, not enough newshole
Bookhitch newsletter my new must-read
Kelts doubles up on Murakamis
A man for all media
Art Space gives Guardian the lowdown
Sleep and productivity
New York Art Beat!
Art and neighborhoods
Art Space Tokyo Tokyo launch party TONIGHT!
Archives
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004
September 2004
August 2004
July 2004
June 2004
May 2004
April 2004
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004
September 2004
August 2004
July 2004
June 2004
May 2004
April 2004
RSS Feed
Powered by





