When you don't have the muscle to get your authors on Oprah! and Fresh Air or reviews in the NYT, you can sometimes forget that all your work to get the word out about your books takes time to bubble up. This Sunday we got a little write-up in The Daily Advertiser in Lafayette, LA, which reminded me that no matter how many calls you've made about a book and how many galley sets you have sent out, when you are small, you still have the potential to be discovered well after your release.

OK, so the paragraph from Lafayette won't set us over the top, but it does show that our marketing efforts need to focus on the long-run with each book.

And by the way, it takes just one sentence — even a sentence fragment — to make a publisher smile. This is the sentence that made my Sunday:

Do You Know What It Means to Miss New Orleans ($18.50) is another ingeniously packaged title from Chin Music Press

Nice.