nytimes.com — Then (1996) and Now (2007)

Design

A brief look in pictures at a decade of evolution of The New York Times's online presence.

1996
2007
1996
1997





1998

1999
2000
2001 A
2001 B
2001 C
2002
2003
2007

Images from archive.org, The Wayback Machine.

Craig Mod >> April 25, 2007
Comments

So, in your opinion, do you think this is a progress? I actually rather like the look of the 1997 version, but then, I am not interacting with it to know how well the design works. I guess that's the danger of "judging the book by its cover," so to speak...


Akira at May 8, 2007 02:05 PM

Akira: sorry for the delay in responding to this.

I most definitely think this is progress. In fact, I think it's a beautiful example of a measured, thoughtful response to a) the importance of an online presence for newspapers and b) the varying types of non-paper media that has come to be expected online. They've done a great job integrating blogs, video, audio, photo slideshows and interactive data visualization into a cohesive and clean interface. And one that has been stylistically consistent for a decade! Impressive, I thinks.


Craig at May 12, 2007 06:18 AM

Thanks Craig, I am looking at it more now and trying to see your points, and yes, the integration of varying media works beautifully. And, I say, the layout of all that information is elegant. But there's still something that jars with me aesthetically (maybe it's the narrow columns), but I guess that's more an issue of taste.

I found a little article written by the Times' designer, too:
http://www.subtraction.com/archives/2006/0403_the_awesome_.php


Akira at May 15, 2007 11:08 AM

Khoi has some pretty good articles on grids which I recommend peeking at to get a sense of what's going on behind the NYT structure (although Khoi wasn't involved in the redesign.)

As a counterexample to the NYT site, Amazon.com has also remained largely unchanged for the past decade; (1998 screenshot:
http://web.archive.org/web/20060522143937/www.amazon.com/exec/obidos/subst/home/home.html/002-9382263-3415808

But has handled information increase on a per-page and per-site basis poorly in my opinion. Book detail pages are long, loosely structured information dumps that hardly invite deep browsing.


Craig at May 16, 2007 08:56 PM


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