The All Things Web 2.0 blog, Mashable, reports on a new Seattle based social network for lovers of books called Shelfari.

As a part-Seattle based company, how could we let this news go by without bringing it to the attention of our readership?

There are apparently other companies who have a leg up on the book-lovers social network market, but as YouTube proved (as there were many video sharing sites before them), being first doesn't exclusively imply market control.

I think it will be very interesting to see if the social interlocking recommendations on a service like Shelfari is able to trump the simpleness of Amazon and it's "recommended picks" for the casual book browser.