The death of bookstore tours
Bookstores | Marketing | Readings | The lit worldJessa Crispin of Bookslut fame writes about the death of the traditional bookstore tour in this article from The Book Standard.
As a publisher that has launched two books in bars and one in a museum, we know what she's talking about. Bookstores that just go through the motions are missing out on a resurging interest in literature that is not readily reflected in their bottom lines. Lit blogs are flourishing; people are writing and talking more about books than I can ever remember in my 43 years on Earth. And literary types are doing more interesting things to promote their books. David Eggers and his posse but on a whole show to raise funds for 826 Valencia. Jonathan Lethem publishes a limited collection of short stories and demands that the book not be sold in stores or distributed to trade journals, magazines or newspapers. These are exciting times for publishers, and that's partly why we joined the fray.
To date, our most successful reading in terms of sales was in a bar in the Upper Ninth Ward of New Orleans about five and a half months after the levees broke. It was — not coincidentally — also the most fun.
But a word should be said for the inspired booksellers out there (and Jessa mentions this in her piece): There is no reason bookstores can't hold exciting, interesting literary events, and many do. Follow the lead of Tom Lowenburg at Octavia Books in New Orleans (p.s.: Jason Berry is reading from Poppas there this Saturday at 6 pm) and put out a little wine and cheese to give the event the feel of a party; Janis Frame at Book Buffs in Denver provided a sushi spread for our Kuhaku reading, and the hour or so we spent there felt so much more like a conversation than a monologue. This ain't brain surgery folks — just make it fun and pay attention, because the people are reading, writing and talking about literature a lot these days.
My thought is to encourage a Red Hot Poppas soiree for Jason in Shreveport. We've got a public gallery called Artspace in a historic downtown building, and an NPR affiliate, Red River Radio, that needs to and wants to shake a leg. We've got a lot of Doug Brinkley fans and I think some of them are probably Jason Berry fans. Let me quickly add that I'm not in a position to do more than suggest. I do have a Shreveport arts blog - which has as many readers from across the country as locally. So we shall see . . .
robert trudeau at September 23, 2006 04:57 PM
Apologies, Robert. We have had so much blog spam lately that I inadvertently deleted my own comment. Don't know if you saw it but the gist was: Thank you for the excellent suggestions, we'd love to do something special in Shreveport around Jason's Nov. 15 appeearance at the LSU campus there. A book is on its way to you, and any help you can offer us is greatly apprciated.
Bruce at October 2, 2006 08:08 AM

We've been hosting with ICD for over 3 years now with no hiccups. Super reliable, cheap and excellent tech support.
Curing Japan's America Addiction
Do You Know, the book
Goodbye Madame Butterfly
Kuhaku, the book
Last of the Red Hot Poppas
Book fairs
Bookstores
Business
Buzztracking
Circular file
Coffee Mondays
Copyright issues
Design
English usage
Hitotoki
Japan Infusion
Japan market
Life in Japan
Life in the US
Marketing
Media issues
Midwifery
Music Fridays
Noteworthy Publishers
Online publishing
Paper art
Readings
Reviews
Small press watch
The digital shift
The industry
The lit world
Things literary and otherwise
Working with printers
Writing
Art Space gives Guardian the lowdown
Sleep and productivity
New York Art Beat!
Art and neighborhoods
Art Space Tokyo Tokyo launch party TONIGHT!
Things literary and otherwise X
Envisioning Japan at Brooklyn Museum
Transpacific metamorphoses
Worst corporate word of the day
Chin Music Press at Hugo House tonight
Art Space Tokyo — Tokyo release party!
Confessions of a canned-coffee collector
CMP & 101Tokyo
The Butterfly quickie book tour in pictures
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004
September 2004
August 2004
July 2004
June 2004
May 2004
April 2004





