The nuts and bolts of our pre-order campaign

Do You Know, the book | Business

There's just one week left in our Do You Know campaign. For those of you who are just tuning in, we've pledged to donate all the profits from early orders of Do You Know to a relief organization in New Orleans. We named that relief organization on our Voices blog today: Rebuilding Together New Orleans. For more on this organization's work to rebuild the homes of low-income people in the Big Easy, check out this post.

And for you publishing otaku and IRS agents among our readers, here's a rough outline of how the money works:

Orders of DYK as of 1/24 = 89
Total revenue raised = $1,646.50
Shipping and handling costs = 356
Cost to make & market 89 copies of DYK = 579
Money raised for Rebuilding Together = $711

There you have it. Each book sold makes about $8 for Rebuilding Together. If we sell another 23 copies or so, we can raise $1,000 for them.

PS We also appreciate the infusion of cash. It keeps us going. Thanks. And you're gonna love this book.

Bruce Rutledge >> January 24, 2006
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